The Secret of Success

“Success is not something you pursue it is something you attract by the person you become.Become a person who is attractive to success.” Jim Rohn

I really love that quote. It has informed my personal perspective on the secret of success since I first heard it some eight years ago.

However, not everyone shares the same secret.

Many successful entrepreneurs we speak to are often more motivated by the idea of the process and the journey towards a goal rather than the result. For these people achieving their ambitions is less satisfying than the struggle to get there.

It is interesting that we’ll almost, always hear a different definition for success from everyone that we ask to define it.

Some people will gauge success based on the amount of money they make, others the amount of friends they have. Maybe your success is measured by achieving skills at a sport, or simply being able to do things that make you happy.

Perhaps you've never even considered what success means to you, let alone thought about whether there's any secret to it.

Well, if you are interested in discovering your own secret to success the first step is to define what success looks, feels, sounds, smells and tastes like to you.

We're all aware that we are living in challenging times so at 4D we've recently thought long and hard about what questions might help a person to discover the secret to their success. The following set of questions are our first attempts.

Give them a go and let us know if they worked for you.

• If you were as successful as you think you want or ought to be, what would you be doing differently?

• Where would you live that is different from where you live now and why?

• What would you eat that is different from what you eat now and why?

• Who would you have as friends and why?

• Where would you go for pleasure and leisure that is different from where you go now and why?

• How would you be different as a person and why?

This line of self questioning can continue until you get to a point where you reveal the gap between what you have and who you are now and who and what you want to achieve in the future.

The suprise is that sometimes the gap is smaller than you might have expected.

Thinking about the gap between what you have now and what you want, the next question is this:

• Which things do you really 'need' to achieve in order for you to genuinely feel successful?

Make the list and focus on these final two questions:

• What and who do you know already that will help you get what you need?

• What and who do you need to know to get what you need?


Despite the many different ways people measure their success our research has revealed that there are four common elements shared by every successful person on their journey.

• Self Belief - They expect success.

• Creativity- They try and bring something into being in a way that has never been seen, heard or felt before.

• Persistence- They don’t fail at a task, they just stop or give up.

• They stay prepared so they can exploit even the flimsiest opportunities presented by random events and coincidences.

So...What's the secret of your success?