Creatively Engaging CEO's


We are still excited about the recent study conducted by IBM that revealed over 1,500 CEOs citing creativity as a top leadership quality for leading in the new economic environment. This transcends, yet includes – personal communication, openness , global mindset, energy and drive.

It seems that many CEO’s are now realising that creativity is as important, if not more than other leadership characteristics as they realise continuous change is becoming the norm in the current economic climate.

The study also showed that high performing creative leaders are comfortable with ambiguity and experimentation and leading creatively requires the shedding of some old beliefs about management and leadership.

It is becoming clear to all of us, at some level, that things ain’t what they used to be and many of the old rules will soon no longer apply.

Many CEO’s interviewed for the study also agree that it’s not enough just to be prepared personally. They understood that their entire organisation has to be equipped and prepared to be a catalyst for creativity - Recognising the need to encourage creativity across their organisations rather than just recruiting ‘creative types’ and positioning them in siloed departments.

However they understood that in order to benefit from the diversity of ideas that each and every employee can contribute an entirely new set of capabilities will be required.

Beginning with coaching individuals (leaders and managers) in raising awareness and understanding on how their unique values, drives and thinking styles can be utilised and applied creatively. This is followed by training to provide teams with insights and tools to facilitate creative and innovative thinking. And finally, by initiating a programme of idea sharing involving everyone, in a re-think about how the infrastructure, systems and processes of the organisation can support creativity.

Happy days!

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