Just had to post this video highlighting another example of our client Chivas Bros creative and engaging packaging ideas. The marketing team were looking for a way to differentiate Ballantines Finest whisky on the back-of-bar shelf.
Working with London-based packaging agency The Core, they came up with a self-illuminating bottle. Modelled on a graphic equaliser, the bottle appears to react to music and makes an impressive impact, standing out amongst other back-of-bar brands.
Global marketing director for Ballantine's, Peter Moore, said "The ‘Listen to Your Beat' campaign will energise and engage consumers in a creative and eye catching manner."
We at 4D are proud to be supporting this highly innovative company as they continue to evolve their dynamic culture of innovation.
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