Intelligence and Creativity?

Imagine you are walking alone, on your way home, late at night and you are suddenly surrounded by two, hefty muggers. Just as they are about to accost you, time freezes and out of nowhere Neo, the hero character from the Matrix Trilogy appears and grants you one wish.


He says: " It's your lucky day because you get to choose one of the following creative, intelligent and talented people to come and help you."

• Einstein


• Marie Curie


• Mariah Carey


• Arnie


• Bruce Lee


• Bill Gates

Which would you choose and why?

Take a moment to reflect before you read any further.

Okay who did you go for?

Well, unless we want someone to sing the attackers to death, Mariah is out of the picture. Bill Gates could offer them some cash, but I doubt if ever carries any, and Arnie is a big guy but also a bit slow.

I'd be staking my money, and my life, on Bruce Lee; If he were alive of course.

The fact is that Bruce Lee had a specific talent for fighting unlike any other martial arts expert. This is because he was both physically creative and intelligent.

He applied his creative ability to developing new and innovative moves to build his unique form of martial arts that he called Jeet Kune Do (The Way of the Intercepting Fist).

He applied his intelligence to identifying where to deliver devastating blows on the opponents body and when, with a clever and calculated precision.

When we look at highly successful individuals who are known for a specific talent we can see something more than mere virtuosity. We see a combination of intelligence and creativity.

Most people I've talked to don't immedeatly think of creativity and intelligence as a combo. Creativity is often seen as a 'special' gift or capability reserved for naturally talented individuals who work in the arts, while intelligence is usually associated with academics. But the more we explore this area we discover that creativity can be expressed in everyday behaviours, in any number of ways; from figuring out how to get yourself back into your home after having locked yourself out without a key, to putting together a list of dinner guests.

Now, you might be thinking these are simply examples of problems that need solving with some rational and logical thought. However, the novelty and effectiveness of the solution you come up with will determine whether your idea is creative, intelligent or a combination of both. Interestingly there seems to be a strong relationship between intelligence and creativity and there are many more than just one type of intelligence.This was explored in some detail by the developmental psychologist Howard Gardner and his theory of 'Multiple Intelligences' 1993.

Gardner believes that we do not have just one IQ but rather we potentially have multiple Intelligences. He also suggests that each intelligence has it's own IQ. This flies in the face of traditional thinking where a person is normally assumed to have just one, high, low or average intelligence. Added to this, research by various creativity experts suggests that people are often driven to think more creatively when they are motivated by something they personally value.

For instance if you love food, you may look for innovative ways to prepare vegetables. If you enjoy socializing, you may come up with creative ideas for themed parties. If you are a mathematician, you may enjoy the creativity inherent in the theory of quantum physics and if you are a passionate sports person you may express creativity in the way you play your sport. For example, David Beckham is a very stylish and creative soccer player.

Creativity at it's most dramatic is a behaviour driven by two impulses.

• The impulse to express an idea.

• The impulse to bring into being a new reality.

And we will often have more talent for subjects and tasks that are in alignment with our natural preferences.

But before we explore further let's look at how some experts describe creativity?

"Creativity is the forming of associative elements into new combinations which either meet specified requirements or are in some way useful." S.A.Mednick 1962

" Creativity is defined as a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements and disharmonies. E.P Torrence 1966

"Creativity can be regarded as the quality of products of responses judged to be creative by appropriate observers, and it can also be regarded as the process by which something so judged is produced."
T.M. Amabile 1983

"Creativity is a combination of a high level of intelligence combined with a novel or eccentric approach to life and it's challenges. However, some of the most highly creative people, from any walk of life will be able to express themselves in 4 dimensions- Physically, Intellectually, Emotionally and Spiritually." 
4D Human being-Cheeky!

Intelligence is usually associated with the ability to effectively think both logically and abstractly, and process, store and articulate large amounts of knowledge and information. But it is proving to be much broader than we think.

We now know for instance there is something called EQ, also known as 'Emotional' intelligence, as outlined in the works of Daniel Goleman 1999, Howard Gardner -Harvard, Peter Salovey -Yale and John 'Jack' Mayer - New Hampshire.

There is also an intelligence called SQ - 'Spiritual'intelligence, a subject on which Dan Zohar has written extensively. SQ could be described as your inner drives and motivations energised by your values and beliefs.

Then there is 'Physical' intelligence. Science has long revealed that the body has it's own communication systems carried along the nerves by 'intelligent' chemicals and hormones. For example performers, singers, actors, and athletes rely on this type of intelligence of the body.

Lets have a deeper look at Howard Gardner's multiple intelligence types and see how and where they fit into the categories of the four dimensions of human expression.

The following three types of intelligences as identified by Gardner could be categorised under 'Physical' intelligence and each can be applied creatively.

Visual Spatial intelligence - Thinking that is primarily in pictures. People expressing this type of intelligence have a high level of physical awareness and understand how they relate to and occupy space. This would include artists, engineers, and architects.

Kinaesthetic intelligence - This type of intelligence includes a high level of control of bodily movement with an ability to handle objects skillfully. This would be a capability possessed by successful athletes, dancers, actors, surgeons, comedians, builders and artisans. People like Vanessa Williams, Michael Jordan, Jim Carrie, Dr Christian Bernard, Fred Astaire and Beyoncé Knowles.

Musical intelligence - The person who expresses this intelligence has a high level of sensitivity to rhythm, melody, and sound. It would include instrumentalists, singers, conductors, and composers. Even though Beethoven lost his hearing, his creative intelligence was so high in this area he was still able to continue composing right up to the end of his life, when he was completely deaf.

The next two types of intelligence would fit into the standard measures for Intellect.

Logical intelligence - People with this capacity include scientists, mathematicians, engineers, doctors and economists. Albert Einstein is the most famous scientist expressing a 'creative intelligence' for logical thought. He once imagined himself riding on a sunbeam and zooming out into the universe and came up with the 'General Theory of Relativity'. This eventually led to modern day physics (quantum physics) which is very creative theory indeed.

Linguistic intelligence - This group includes writers, lawyers, philosophers, politicians and teachers. Anyone that can work creatively with language will be expressing linguistic intelligence. James Joyce and William Shakespeare are the obvious contenders that most of us will have heard of.

The third type of intelligence can be described as Spiritual/motivational and Gardner has identified what he calls:

Existential intelligence - This includes Philosophers and mystics. Many of whom are very creative in terms of articulating and expressing their experiences. We might think of the great ancient Greek philosophers like Plato, Aristotle and Plotinus who were the first to create ideas about atoms and the interconnection of the universe. This was way before anyone ever knew about the big bang or quantum physics. And just before Galileo pointed his telescope out into the night sky a mystic monk called Giordano Bruno (1548 -1600) used his imagination to visualise our universe as a place where there are many other suns with earth like planets around them; and also that the universe was infinite with no centre. Unfortunately his creative intelligence cost him his life. However we are now discovering that what he imagined is probably true.

Finally we have the 'Emotional' dimension, which would include:

Interpersonal intelligence - Important for politicians, managers, teachers, social workers and diplomats. Bill Clinton and Tony Blair were masters of creatively applying their emotional intelligence to connect with people. Sadly for both, some might say their creativity caused them to finish up painting way 'off the emotional canvas'.

Intra-personal intelligence - This is the ability to explore, understand and create our own internal world through thoughts and imagination. Expressed by psychologists, theologians, writers and scientists. Carl Jung and Sigmund Freud, arguably the godfathers of psychoanalysis, were incredibly intelligent and creative in this dimension. In fact much of Carl Jung's writings and drawings appear to be more like works of art and poetry than psychological theory.

Referring to Gardner's ideas we can begin to create a model that actually helps to offer us a definition for the word creativity as an experience of an individual using and expressing specific and diverse intelligences in creative ways. Therefore we might now be more specific in saying that talent might be described as the expression of different types of 'Creative Intelligence'.

How do you express yours?

Tom

Are We Evolving Happily?

We've been thinking about happiness and the recent stats bandied about by people who have read Sonja Lyubomirsky's research and began wondering about the evolution of happiness.

Sonja's findings reveal that happiness is determined by the following factors:


50% - Your genes
40% - What you think about the world and your attitude to what happens to you
10% - Your physical environment and social and personal circumstances

Apparently you can tip the balance on the happiness scale favourably against the genetic dimension by focussing your attention on positively re-framing your thinking around what you believe and value and then acting (where and when possible) to change your situation.

The biologist Bruce Lipton suggests that thinking energised positive thoughts and maintaining a positive attitude actually impacts on our genes by turning off 'bad' genes and turning on 'good' genes. Dr Ernest Rossi tells us that his research is revealing that novelty, life-enriching experiences and physical exercise can turn on positive gene expression within minutes throughout the body and brain so we can actually reconstruct ourselves from a genetic level. And Dr Jeffrey Schwarz has a body of research on brain plasticity that shows thinking really does alters the structures in our brains to help us overcome phobias.

If these eminent individuals are to be believed then we can evolve into 'happy' beings with a bit of concentrated thought. However, as the brain is the most energy hungry organ in the human body using up to 20% of our energy reserves we might want to consider some genetic engineering type surgery to help us along. This might seem like the equivalent of genetic liposuction but this snippet from an article by Olly Bootle in the 'Independent' highlights more on this:

"When it comes to changes in our future, it's hard to think of anything that will have as much of an impact on our evolution as our ability to tamper directly with our genes.

Dr Jeff Steinberg runs The Fertility Institutes in Los Angeles, a fertility clinic that helps couples to conceive using IVF. Using a technique called Pre-implantation Genetic Diagnosis (PGD), embryos are screened to try to ensure they're free of genetic diseases.

During the screening process, it's obvious whether an embryo is male or female, and couples can choose the sex of the embryo to be implanted in the womb. This is illegal in the UK, but in the US, "anyone can choose. They can choose a boy, or a girl, and we've done this close to 9,000 times now," Dr Steinberg says.

But genetic diseases and the sex of the embryo aren't the only traits that Dr Steinberg's technicians can see. The clinic attracted controversy recently when it announced that it would allow parents to choose the eye and hair colour of their offspring. "We heard from a lot of people, including the Catholic Church, that had some big problems with it," says Dr Steinberg. "So we retracted it, even though we can do it, we're not doing it."

Dr Steinberg is in little doubt that PGD, and genetic engineering more broadly, will play a major role in humanity's future. "I think it will play a huge part in our evolution and I think rightfully so. We need to be cautious about it because it can go right and it can go wrong, but I think trying to remove it as part of our future evolution is just a task that's not going to be accomplished."

It turns out that our culture and technology, like genetic engineering, can change our world so much that rather than sheltering us from natural selection, it can actually drive our evolution.

As Stearns says: "We see rapid evolution when there's rapid environmental change, and the biggest part of our environment is culture, and culture is exploding. We are continuing to evolve, our biology is going to change with culture and it's just a matter of not being able to see it because we're stuck in the middle of the process right now."

It seems that the direction of our future evolution may be driven not by nature, but by us."

Hmmmmmm.....Happy co-creating!

Tom

Think on Top Of The Box

We've been talking, as ever, about creativity being an innate and universal capacity expressed in behaviour and how we believe any being can consciously create. It's simply a matter of combining learned behaviours in new configurations to solve a problem or introduce a new way of doing something. Absolutely everyone has this capacity. Even pigeons are at it.



So next time you're stuck for an idea don't just think outside the box actually stand on one.

How To Channel More Creative Energy

Do you sometimes feel anxious for no apparent reason?

Great!… You could be on your way to tapping into some extra creative energy.

The eminent, existential psychologist Rollo May suggests that:
"Anxiety is associated with creativity. Anxiety means the world is knocking at your door, and you need to create, you need to make something, you need to do something. It is a stimulus toward creativity."


Easy to say until you start feeling anxious. So before we look at creativity let's reflect on some of the causes of anxiety?

Anxiety can be a reaction to certain unwanted life conditions. A person, place or thing may upset us and the first reaction to something we don't want is to run away from it.

Therefore anxiety generates energy within us.

But some of us use this energy to try to avoid anxious feelings and thoughts by numbing them with alcohol or drugs. Others sublimate their anxious energy by 'doing' things like making or spending money, seeking thrills and physical pleasures. The problem is that often these things do not lead to any real or permanent satisfaction.

However creating or making something can give us a deeper sense of achievement, purpose and satisfaction. Those who have successfully built a cupboard or a piece of furniture, cooked a fabulous meal, painted or drawn a picture, created and tended a garden landscape or decorated a home will have experienced this.

We can think of anxiety as having 4 dimensions and 3 levels.

The 4 dimensions begin with the physical aspects of human being.

Physical anxiety is triggered by threats to our physique and physical well being. For example a violent attack, the experience of dangerous environments, diseases, hunger and thirst.

Emotional anxiety is closely connected to the physical in that we translate physical experiences into emotions such as fear, pain, pleasure, happiness and love.

Intellectual anxiety is triggered by the thoughts we construct in our minds based on our stored information, knowledge, ideas and beliefs about life and the world in which we live.

And finally Spiritual anxiety can be triggered by an infringement of our personal boundaries. These are set by what we value, the ethics and morals we hold dear and the personal meaning we give to life.

Of course these four dimensions are interconnected and inseparable in a healthy functioning human being. However when our four dimensions are integrated we have access to tremendous amounts of personal energy to apply creatively.

The three levels can be thought of as:

Conscious
Subconscious and
Unconscious

The first level is the anxiety that we are Conscious of and are consciously dealing with directly in the tasks, challenges and problems we face day to day. These are situations, people, places and things we recognise as the obvious causes of our anxious feelings.

The next level of anxiety is Subconscious and connected to real concerns and worries we have about certain situations in life; health, relationships and money for instance. However in order to get on with life we tend to put these worries to the back of our minds. But the energy and feeling of 'background' anxious thoughts is always present and can leave us feeling a tightness in the chest or with a queasy tummy.

Feelings of hunger, dehydration, hormone imbalance or even uncomfortable clothing are often first experienced and registered Unconsciously but they can surface as bad feelings that get attached to environments or people we interact with. It is an interesting fact to note that most daily anxiety we experience is unconscious and free floating that starts life as a physical symptom. For instance - we might suddenly experience the normal actions of a colleague or friend as annoying when in fact we are just feeling hungry or thirsty. We can then unconsciously translate these physical feelings into emotions and thoughts that we then express and turn into actions which create an event with a negative outcome.

So how can anxiety become a source of creative energy?

There is much research to suggest that doing something creative is a good cure for anxiety and some very creative people draw on anxious feelings for inspiration and energy.

For example - the celebrated poet and writer T.S. Eliot believed - "Anxiety is the hand maiden of creativity" and the philosopher Charles Frankl thought that - "Anxiety is the essential condition of intellectual and artistic creation."

I think we can trust that these people had something of value to say on the subject.

How do we reconcile anxiety with creativity?

The first thing is to recognise that anxiety is fundamentally about the fear of the unknown and directly related to the fear of death. Creativity can be thought of as a response to the fear of death and destruction. A good example of creativity in action is the interplay between high and low entropic states in the universe which scientists are beginning to believe caused the most creative moment ever ‘The Big Bang’. Or rather the ‘big expansion’ as it’s fast becoming known.

The most fundamental act of creativity expressed by human beings is the act of procreation and it is well document that during war time and disaster birth rates increase.


The psychologist Stephen Diamond Ph.D. offers that: "Anxiety stems from conflict and creativity is an attempt to constructively resolve that conflict."

So the trick is learning to use feelings of anxiety to generate the energy to face life's challenges head on and respond rather than escape from them. Creativity can then begin to be about facing our fear and finding the courage to create.

To do that we must be willing to take a risk.

I often start a day on creativity by inviting delegates to pair up and draw each other on small PostIt's. After two minutes of drawing I then ask them to show their partner the drawing they have made. At this point many people express anxiety at showing their drawing to the other person for fear of being judged as a terrible artist or offending the person with the likeness (or lack of) they have produced. This is the point at which we openly discuss the relationship between the energy of anxiety and it's impact on creativity. The key is to harness the energy of our anxiety and turn it outwards towards creative action rather than allowing that energy to turn inwards and inhibit us.

Art therapy is an interesting example of how anxiety can be sublimated, relieved and understood through creativity.

We need energy to take action so by utilising forms of creative expression to generate energy like drama, writing, drawing, painting, dance and music therapists can work with the nonverbal symbols and metaphors that people produce within the creative process. In this context anxiety is translated into artwork and depression and anxiety can be more easily communicated and understood by the person who is experiencing them.

So next time you feel anxious, first celebrate that you now have the extra energy for some creativity.

Secondly check where it's coming from and get strategic.

Is the root cause physical, emotional, intellectual or spiritual?

Once you've identified the source see if you can harness that energy and reframe your thinking to redirect the anxious energy towards creating something.

If you’re hungry or thirsty use that energy to create something interesting to eat or drink by combining some tasty or unusual ingredients.

If it’s emotional, intellectual or spiritual produce a symbol or representation of your feelings, thoughts and beliefs. It could be a number, an equation or a poem, a sentence, a word or a doodle. Maybe just make a sound; hum or whistle a tune or write a short lyric. Anything that releases your emotional anxiety into the world as an object so you can look at it and maybe share it with others.

Once you get used to making the connection between anxious feelings and creativity you will gradually develop the habit and a new capacity to go directly towards creatively responding to life's challenges.

Finally Carl Jung suggests: "If you have nothing at all to create, then perhaps you can just create yourself."

After all the more we learn about the universe and our place in it through modern science, quantum physics and evolutionary biology and psychology the more the meaning of life seems to be less about finding yourself and more about creating yourself.

Either way your anxiety can be a way of re-energising your creativity.

Tom

Creativity out of Nothing!

Just been reading about the most creative moment ever...'The Big Bang.'
Apparently cosmologists have determined that creation began from perturbations in a field of nothingness.


In other words the condition from which the big bang emerged was a timeless, spaceless emptiness containing absolutely no-thing but the potential to become 'something'. So before the most creative act in the universe there was no information, no feelings, no thoughts, no plans and no ideas. Simply an urge to do and be something. However, one tiny twitch in emptiness and 13.7 billion years later I am able to sit here typing this blog on my Mac - an innovative extension of my brain.

So next time you're anxious about not having any creative ideas, empty your mind and wait.

A 'big bang' might just occur!

And What Do You Do?

I'm not a great lover of typologies, labels and pidgeonholes as a rule. So for most of my adult life I have struggled with trying to answer the question "What do you do?"
This has been a challenging question for me as I am aware of the amount of projection and assumption that can be loaded on to any answer I give in response. Particularly as, in my youth, I spent some time dressing ladies hair.

Though I have 'done' many other things to earn a living in my life time from working in a Tax office to cooking and selling cheese burgers on Eastbourne's seafront, graphic designing, singing, acting, writing, and even a spell performing a hypnotic, mind reading act. But I have rarely if ever identified with any of those things in a way that made me feel confident that a description of what I do would be representative of me.

As a result when people ask me what I do I often end up sounding confused and evasive. I then get embarrassed and lose the ability to speak in coherent sentences for about two minutes. You could say i have developed a phobic response to that question. In fact it could be even worse today as the work I do now transcends and includes elements of everything I have ever done before.

Yes, I know there's a miriad of stock techniques to use. Define your brand...blah di blah...and what it is you do...blah blah... then work out how your customer or client benefits and gets value as a result of your product or service and start with that.

For example: If you sell 'alarm clock tea makers' your answer to the question "And what do you do?" could be: "I ensure that people get to enjoy their first hot drink of the day whenever, wherever and however they like it"....sort of thing. Done well, this technique is a great conversation starter.

But still, I have always been reluctant to define myself by what I do. I'd rather tell someone who I am.

And that can take some time.

But I recently had an encounter that may offer a cure for my phobic response to the 'What do you do?" question.

I was attending an event and was introduced to someone who almost immediately asked me the dreaded question... So I stumbled a bit, made a couple of funnies as I'm prone to do to hide by discomfort and then delivered something similar to the monologue above. They then said: "Okay, so who are you then?"

And that's when the trouble started.

Fortunately for me this person was intelligent, articulate and kind and was able to deftly move me towards a conversation about work, life and the universe.

After about 20 minutes of chat they'd had enough and we exchanged cards. Just as the person turned to leave they said " By the way, I think you might be a Cultural Creative....Look it up."

So I did.

If you've clicked on the link above you'll know most of what you need to know by now but I'll post the following just for completeness.

Paul Ray and Sherry Anderson seem to have originated the term and created the following questionnaire to identify people who might fit the category. Apparently if you agree with more than 10 of the statements below, you could be described as a cultural creative.

Love of nature and deep caring about its preservation, and its natural balance.

Strong awareness of the planet-wide issues (i.e. climate change, poverty, overpopulation, etc.) and a desire to see more action taken on them.

Willingness to pay higher taxes or spend more money for goods if that money went to improving the environment.

Heavy emphasis on the importance of developing and maintaining relationships

Heavy emphasis on the importance of helping others and developing their unique gifts.

Volunteer with one or more good causes.

Intense interest in spiritual and psychological development.

See spirituality as an important aspect of life, but concerned about religious fundamentalism.

Desire equity for women/men in business, life and politics.

Concern and support of the wellbeing (oa. freedom) of all women and children.

Want politics and government to spend more money on education, community programs and the support of a more ecologically sustainable future.

Are unhappy with the left and right in politics.

Optimism towards the future.

Want to be involved in creating a new and better way of life.

Are concerned with big business and the means they use to generate profits, including destroying the environment and exploiting poorer countries.

Unlikely to overspend or be in heavy debt.

Dislike the emphasis of modern cultures on "making it" and "success", on consuming and making money.

Like people, places and things that are different or exotic.

Value authenticity, actions must be consistent with words and beliefs.

Value whole process learning; seeing the world as interwoven and connected.

Value Globalism and ecology.

Value self-actualization, and spirituality.

While I don't identify with all the statements above I did score more than 10, so I guess that puts me in a pidgeonhole- should I choose to stay in it.

However, the more I think about the term, I'm not sure I can actually bring myself to say to someone " Oh yes, I'm a Cultural Creative." But the term does seem to both describe some of what I do and some of who I am.

Let's just say I'm road testing it for now!

Tom

'Think Big' in The FT

Here is what the FT had to say about innovation initiatives in the UK. We were delighted to read that 'TaTa Global Beverages' stood out from the crowd. Management consultancy Just Add Water invited Philippa to head up and facilitate the UK and European idea generating programme and she was delighted to see one of her teams go on to win the Global finals in New York with the best idea for an innovation. Which is currently in development.

Here is a snippet from an article Tim Smedley wrote for The FT January 13 2011

Employee ideas thrown to the dragons

The boardroom is buzzing with a mix of excitement and nerves. A team of employees optimistically watches as the executive directors assess their prototype: a dainty black box crafted from recycled paper for a proposed postal gift scheme.
The future of their idea sits in the hand of the director of talent. “What happens to this in the post?” she asks. Without waiting for an answer, she crushes both the box and the team’s hopes.

If that sounds like a scene out of Dragons’ Den, well, it is. Just not the television version. Rather, this was at Addiction Worldwide, a London-based communications agency. The team are employees participating in a team-building and training event that has been styled on the programme.

“The blueprint is already there,” says James Lizars, finance director at the company. “You only need to start to describe it, and employees say: ‘Ah, like Dragons’ Den?’”

Similar scenes are happening in boardrooms and breakout areas across the UK. Typically, employees are asked to come up with product ideas or process innovations based on certain criteria. Once the ideas have been filtered, shortlisted teams pitch their ideas to a panel of dragons – typically, members of the executive team – who offer their views.

Asda, the supermarket chain owned by Walmart, and Boots, the UK pharmacy chain, run similar schemes, and commit to integrating the winning idea into the business.At Asda, Sarah Cullen, head of reward and recognition, believes the buzz around the TV programme is key to getting staff engaged with the process. “If we had said ‘this is the Asda ideas scheme’, people would be less likely to get involved.”

The company takes this one step further by enlisting the judging talents of Peter Jones, a real-life TV dragon. Boots also boasts Mr Jones among its dragons, as well as Karren Brady from The Apprentice and Adrian Moorhouse, the former Olympic swimmer turned management consultant.

Both of their efforts, however, pale in comparison to Tata Global Beverages’ Think BIG! scheme.

The process covers 26 locations in 10 countries, including brands such as Tetley Tea in the UK, 8 O’Clock Coffee in the US and Tata tea and coffee in India.

The competition first ran in 2010 with regional finals in London, New Jersey and Bangalore. Participants were voted on at each event by an X Factor-style panel of judges and audience made up of employees, while others watched and voted on their laptops. The regional winners were whisked off to the finals at Radio City Music Hall in New York.

Tata was coy about revealing the winning idea, citing commercial sensitivity – a sign of how seriously such competitions are taken – but the runners-up included a pitch for a protein tea, presented by a team dressed in sumo suits.





Think Big! Really did generate a buzz around the world and Tata Global Beverages are already looking forward to Think Big 2011.

And so are we!